Scientific American joins Quantcast!

www.scientificamerican.com the digital version of the oldest continuously published magazine in the U.S. has joined the Quantified publisher program with more than 1.4 Million global monthly uniques. 

You can view their profile here: www.sciam.com

You can see from their profile that the site attracts a very well educated crowd.  This group is slightly older and tends to be more male than female.  The group has a strong affinity to other science related sites such as sciencenews.org as well as political websites like The Huffington Post . Overall you can see that the audience is well-informed and forward thinking. 

Thanks for joining Quantcast, Scientific American

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[SFGreg]

Hi,

I started looking at Scientific American data and tried out some other sites. I tried cvent.com and oracle.com

Cvent reach and rank was 134,325 and 15,311. Oracle was 102,623 and 19,604.

Cvent is a tiny company. Oracle is a Fortune 500 company with billions in revenue. Can you provide some data and insight that explains how a tiny little company like Cvent can out score Oracle?

Thanks!

SFGreg

[Chris]

Hi Greg,

That is a great question! One thing that you will notice is that many Business to Consumer facing sites will naturally have much larger reach numbers than B2B sites. If you look at a large enterprise solution like Oracle or Salesforce, you will see that it is targeting a B2B audience and this is much more narrow in focus that most B2C sites. The two sites you mentioned are not "quantified" in our program thus the estimate is derived from our panel. All panels that are smaller than the internet population as a whole cannot accurately capture niche audiences whether it is people interested in knitting or people using Oracle software. This is why we created the Quantified program, which allows sites to have their traffic directly measured to insure accurate reporting.

There does look to be a portion of Cvents business which is consumer facing (surveys) which likely draws more visitors to their site that a strict B2B solution. If you look at a company like Ingram Micro (http://www.quantcast.com/ingrammicro.com) which is a Fortune 100 company, their website traffic is not very large due to their very specialized focus which is 1.) likely mis-reported with any strict panel based methodology 2.)Not in any way proportional with their revenues as a company.

At Quantcast we combine both a panel methodology with direct measurement in our Quantified program to try and provide the most accurate view of audiences. You can see a bit more about our methodology here:

www.quantcast.com/our-estimates.jsp

One other note - We are releasing new Geo and Business features for sites in our Quantified program in the coming weeks. This data will not be publicly displayed but will be accessible within your Quantcast account.